LIVE FROM THE WHITE HOUSE · COMMERCIAL ADVISORY

THE COMMERCIAL
SCAN

Stop guessing. Scan, then scale.

A free health check for your commercial machine — written for B2B CEOs who want their sales engine back under control.

TAKE THE SCAN

24 STATEMENTS · 5 MINUTES · 12 PUZZLE PIECES

FOR WHOM

B2B CEOs of businesses from €2M revenue upward.

WHAT YOU GET

A free health check of your sales machine.

HOW LONG

5 minutes, 24 statements.

NEXT STEP

Immediate readout — and a 30-min call with Pieter if you want to go deeper.

For B2B CEOs who want their sales machine back under control.

Growth is slowing — we feel it, even if the books haven't shown it yet.
Good customers are leaving — one by one, without us seeing it coming.
New leads no longer come in on their own — every deal has to be pushed.
Revenue depends on two or three people — if they stop, the business stops.

If 1 or 2 of these feel familiar, you're in good company. Most B2B leadership teams move from this to a sharper commercial engine within 18 months.

DO THE SCAN AND SEE WHERE YOU STAND

My approach in a glance

Three choices that make this scan different from a generic checklist.

WORLD-CLASS BENCHMARK

4 Corners + 8 P's — the framework world-class companies use to steer their commercial machine. No more, no less.

20 YEARS OF EXPERIENCE

My scoring isn't an academic benchmark. It's 20 years of patterns from AB InBev, Henkel, Mars and many B2B engagements.

STEP BY STEP, TOGETHER

We work step by step toward best-in-class — not everything at once, always with minimal impact on your team's workload.

What you get back

Two levels of diagnosis — start free, go deeper when you're ready.

FREE QUICK SCAN · 5 MINUTES

A maturity score per commercial building block — 12 puzzle pieces in R / A / G.
Where your strongest and weakest layers sit (Foundation, Proposition, Execution).
A one-line interpretation per cluster and your priority direction.
A short readout to share with your leadership team.

FULL COMMERCIAL SCAN · 4 WEEKS

34-question survey + 1-on-1 interviews with leadership and operations.
Expert scoring with gap analysis per puzzle piece, against 20 years of B2B commercial patterns.
Top 3 actions per dimension + a 3-Wave roadmap with owner and timing.
Half-day debrief workshop with your leadership team — PowerSWOT, Letter from the future, OGSM.

YOUR TEAM'S TIME · MINIMAL LIFT

The 4 weeks are delivery time, not your team's workload. Your team's investment is limited to 1-on-1 interviews (around 40 minutes per key stakeholder) and a maximum of 2 × 1-day workshops with your leadership team. That keeps the lift on your operations minimal.

See what a report looks like

A fictional case — Nordvik Industries, a €38M family business — showing exactly what you receive from a full Commercial Scan engagement.

Nordvik Industries is fictional — but the structure, the scoring logic, and the deliverables are identical to what you receive in a real engagement.

The 7-page report walks through Nordvik's executive summary, scorecard, 12-piece findings, layer-based diagnosis, 3-Wave roadmap, and next steps. A Foundation-gap pattern — the most common one we see in B2B businesses.

DOWNLOAD THE SAMPLE REPORT

PDF · 7 pages · 150 KB

Your scorecard

Quick scan readout — 24 statements, 12 puzzle pieces. Full diagnosis follows in the debrief.

TOTAL — COMMERCIAL READINESS

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— / 84

12 puzzle pieces

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commercial maturity

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3 CLUSTERS · ROLL-UP

WHAT WE SEE

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Want to walk this through with your leadership team?

The online scan is 24 statements. The full Commercial Scan is a 4-week engagement with a 34-question survey, 1-on-1 interviews, expert scoring based on 20 years of commercial advisory across B2B businesses, gap analysis, and a half-day debrief workshop. Fill in your details — Pieter will reach out within 24 hours.

✓

Thanks — your report is on its way

Pieter will reach out within 24 hours to schedule a 30-min intake call.

THE COMMERCIALSCAN